leadership

28 Results / Page 1 of 4


AdvantEdge PodCast

Understand Me 4 – Who are they?

DrJohnK May 8, 2021

https://www.podbean.com/media/share/pb-is2i2-102841f At this point, you know what your audience Knows and what the Need to know. You’ve got a handle on their Opinion and remember that they need to be right, and they need to belong and you will be encouraging their positive self-image. But you recall the saying it’s […]

AdvantEdge PodCast

Understand Me 3 – What is their Opinion?

DrJohnK May 7, 2021

https://www.podbean.com/media/share/pb-gy7yd-1028411 I didn’t recognise the number but I was expecting a call and thus began another 5 minute rude interruption. We all get them. We all hate them. And yet companies persist in using telemarketing and tired sales scripts. This one was especially bad. It was someone trying to sell […]

AdvantEdge PodCast

Understand Me 2 – What do the Know?

DrJohnK May 5, 2021

https://www.podbean.com/media/share/pb-mtx8b-10283bb What do they Know? Let’s start with asking what do your audience already know about you and your topic? There are two extreme dangers here: 1. Assumptions and 2. The Curse of Knowledge You see I carry a curse. A curse of knowledge. Just as you do: The Curse […]

AdvantEdge PodCast

Casting Vision

DrJohnK January 12, 2021

https://www.podbean.com/media/share/pb-whsfz-f7539b It’s What Success Looks Like   Purpose The world is filled with fear and trepidation about the future. Staff are concerned for their jobs and what the future holds for them. World leaders have proven themselves to be uninspirational through being indecisive, divisive and destructive. So staff are looking […]

AdvantEdge PodCast

Pride and Prejudice

DrJohnK November 3, 2020

https://www.podbean.com/media/share/pb-5iw37-f12d3a You’re Biased! Now, before you go off in a huff and rant against my assertion do, please, let me explain. Everyone has biases. Actually, you have to or else your brain would drain all of your energy.         H2H Interface – Pride and Prejudice Purpose To […]