Understand Me – What do they Need to know?

https://www.podbean.com/media/share/pb-4a9ig-102840a Have you ever sat in a presentation and successfully listened to everything that the speaker shared, remembered what was essential and acted on the information whilst simultaneously fielding emails, carrying out a chat message and planning lunch and all before a really important client meeting. OK, now in this very short space of time, […]

Understand Me 2 – What do the Know?

https://www.podbean.com/media/share/pb-mtx8b-10283bb What do they Know? Let’s start with asking what do your audience already know about you and your topic? There are two extreme dangers here: 1. Assumptions and 2. The Curse of Knowledge You see I carry a curse. A curse of knowledge. Just as you do: The Curse of Knowledge! I attended a […]

Understand Me – Getting to KNOW Your Audience

If there’s one complaint I hear about a leader’s skills from their boss or their HR, it’s that they don’t adjust their communication for their audience. And yet those leaders genuinely believe that they do adjust for their audience. So who is right? Well, they’re both correct of course. The presenter thinks they are adjusting but […]