Uncategorized

LA 069: Getting to knOW your Audience

JohnK March 6, 2018 5


share close

[iframe style=”border:none” src=”//html5-player.libsyn.com/embed/episode/id/6323733/height/100/width/480/thumbnail/yes/render-playlist/no/theme/custom/tdest_id/334259/custom-color/06416d” height=”100″ width=”480″ scrolling=”no” allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen]

Getting to knOW your aiudiencePart 5 of our series on Being an Exceptional presenter takes us into the OW of KNOWing your Audience.

Blame the ‘O' for millions of people being fearful of presenting at all. And blame the ‘W' for most presenters failing.

It's also why most telemarketing sucks. Both to receive and to do.

To give your case the best possible chance of success, you need to establish credibility with your audience, present your logical argument and appeal to their emotions. That is, you need to win their hearts and minds. Notice the word “win” – because in every presentation, yours is just one more voice contending to be heard and acted upon.

People do resist change, and anytime that you are presenting you are instigating change.

All of your audience members (and you) share 3 basic human needs:

  1. To have a positive self-image

  2. The need to belong

  3. The need to be right

Jill Dislike button.pngWhen your argument makes the audience FEEL that you are picking them out as non-compliant, wrong or simply for being different, then your argument falls on deaf ears.

 

Check out this episode!

Tagged as: .

Rate it
Previous post
close
  • 7

Uncategorized

LA 068: The Secrets of Being an Exceptional Presenter Part 4 – Getting to Know Your Audience

JohnK February 3, 2018

[iframe style=”border:none” src=”//html5-player.libsyn.com/embed/episode/id/6219997/height/100/width/480/thumbnail/yes/render-playlist/no/theme/custom/tdest_id/334259/custom-color/06416d” height=”100″ width=”480″ scrolling=”no” allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen] If there’s one complaint I hear about a presenter’s skills from their boss or a their HR, it’s that […]

Read more trending_flat

Post comments

This post currently has no comments.

Leave a reply