Understand Me 3 – What is their Opinion?

https://www.podbean.com/media/share/pb-gy7yd-1028411 I didn’t recognise the number but I was expecting a call and thus began another 5 minute rude interruption. We all get them. We all hate them. And yet companies persist in using telemarketing and tired sales scripts. This one was especially bad. It was someone trying to sell me a meeting arrangement service […]

Understand Me – What do they Need to know?

https://www.podbean.com/media/share/pb-4a9ig-102840a Have you ever sat in a presentation and successfully listened to everything that the speaker shared, remembered what was essential and acted on the information whilst simultaneously fielding emails, carrying out a chat message and planning lunch and all before a really important client meeting. OK, now in this very short space of time, […]

Understand Me 2 – What do the Know?

https://www.podbean.com/media/share/pb-mtx8b-10283bb What do they Know? Let’s start with asking what do your audience already know about you and your topic? There are two extreme dangers here: 1. Assumptions and 2. The Curse of Knowledge You see I carry a curse. A curse of knowledge. Just as you do: The Curse of Knowledge! I attended a […]