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Month: May 2021

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AdvantEdge PodCast

Understand Me 4 – Who are they?

DrJohnK May 8, 2021

https://www.podbean.com/media/share/pb-is2i2-102841f At this point, you know what your audience Knows and what the Need to know. You’ve got a handle on their Opinion and remember that they need to be right, and they need to belong and you will be encouraging their positive self-image. But you recall the saying it’s […]

AdvantEdge PodCast

Understand Me 3 – What is their Opinion?

DrJohnK May 7, 2021

https://www.podbean.com/media/share/pb-gy7yd-1028411 I didn’t recognise the number but I was expecting a call and thus began another 5 minute rude interruption. We all get them. We all hate them. And yet companies persist in using telemarketing and tired sales scripts. This one was especially bad. It was someone trying to sell […]

AdvantEdge PodCast

Understand Me – What do they Need to know?

DrJohnK May 6, 2021

https://www.podbean.com/media/share/pb-4a9ig-102840a Have you ever sat in a presentation and successfully listened to everything that the speaker shared, remembered what was essential and acted on the information whilst simultaneously fielding emails, carrying out a chat message and planning lunch and all before a really important client meeting. OK, now in this […]

AdvantEdge PodCast

Understand Me 2 – What do the Know?

DrJohnK May 5, 2021

https://www.podbean.com/media/share/pb-mtx8b-10283bb What do they Know? Let’s start with asking what do your audience already know about you and your topic? There are two extreme dangers here: 1. Assumptions and 2. The Curse of Knowledge You see I carry a curse. A curse of knowledge. Just as you do: The Curse […]

AdvantEdge PodCast

Understand Me – Getting to KNOW Your Audience

DrJohnK May 4, 2021

https://www.podbean.com/media/share/pb-rquz3-10283b2 If there’s one complaint I hear about a leader’s skills from their boss or their HR, it’s that they don’t adjust their communication for their audience. And yet those leaders genuinely believe that they do adjust for their audience. So who is right? Well, they’re both correct of course. The […]